Category Archives: Entrepreneurship

The Balancing Act: Your 9-5 vs. Your Passion Based Business

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I’ve had the privilege of working at Fortune 500 companies throughout my entire professional career. Despite generous compensation packages featuring six-figure salaries, stock options, and performance bonuses, the reality became clear: I would not be able to control my destiny without owning a business. According to Forbes recent listing, the world’s billionaire club swelled to a record 1,645 members including 268 newcomers. The common thread of these high net worth individuals was they were entrepreneurs or the descendants of entrepreneurs. I realized that if I wanted to enjoy financial freedom and live my passion I needed to get my venture started.

Bloomberg_045[1]About a year ago I decided to launch Liquid Courage Cosmetics. This line is targeted toward modern and upwardly mobile women. I am often asked, “How do you find time to do it all Roshell? How do you balance your 9-5 and your passion based business?” Balancing between the two is never easy especially if you compound the added responsibilities of being a mother and a wife. While balancing is more than an art than a science here are three tips that help me balance between my very demanding 9-5 as a Transportation Procurement professional for the top consumer electronics company in the world and the CEO of Liquid Courage Cosmetics.

  1. Managing Expectations

Like many ambitious rookies, I had a goal of becoming a top executive at a major Fortune 500 company. When I got my “wake up” call I knew that I would need to make a hard choice.  In my world perhaps different for you the two could not co-exist. Simply ask yourself, “what tradeoffs am I willing to make to have the lifestyle I want?” Once I made the decision that I would rather become a successful business owner of my own multi-million dollar company than a VP over a billion dollar brand by 40 I quickly adjusted the way I worked at my 9-5. Don’t get me wrong I am a solid performer at my 9-5 but I became ok with being the B+ employee vs. the A+ water walking & over achieving employee in order to create the time and energy I needed to run my successful passion based business.

  1. Create and Commit to Your Priorities

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I recently read a study that showed 70% of employees are only effective 3 out of the 8 hours at work. I cut off checking personal e-mails and surfing the web during core work hours. I also maximize lunchtime or commute times to work on quick action items for my passion-based business. I figured the more efficient I became at my 9-5 the more time I created to work on my passion based business.

Additionally, at the start of each month, I write down what my top three priorities are for each important area of my life are including health, relationships, my passion based businesses, and my 9-5. Keep in mind these categories can be different for you but these are my top priorities each month.

  1. Outsource  

Make no mistake about it I’m a recovering control freak so it should be no surprise why outsourcing is the balancing tip I struggle with the most. I think as a passion business based owner it’s essential that you decide what items you can outsource. I know you are probably thinking “but Roshell no one can do it just like me” but in order to have the balance you truly are seeking you should identify less essential tasks you can outsource for your passion-based business.  For me, I’ve outsourced all graphic and website service. I’m currently in the process of outsourcing my social media so I can focus on the items where I can create the most impact. For those who struggle on deciding what you should or should not outsource my rule of thumb is if it’s not an action item that show ups on your top priority list then you should consider it for outsourcing.

Pace yourself. I challenge you to master one of these items every 6 months. On this journey you will learn that “No” is in fact a complete sentence. In order to make room for the things that are really important in your life you will have to become comfortable with saying no.

I want to create a community of readers that support each other. There is no better way to show your support for a small business owner by actually making a PURCHASE.  I encourage all you who own or know of small businesses to leave their contact information or website link in the comment section below. Tag a small business with the hashtag #mypassionbiz

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Don’t Allow Excuses to Cancel Your Success: Tips for aspiring entrepreneurs

I recently sat down with Zachary Rinkins from the Rinkins Report  and offered three tips for prospective entrepreneurs:


1. Don’t Make Excuses: I learned a long time ago that excuses are tools of incompetence. A lot of us get stuck and get in the way of GOD’s blessings because of fear and the excuses we tell ourselves. Stop the excuses and start executing the necessary steps to create your vision.”


2. Done is better than perfect:                   I started with two lip lacquers on Shopify. As a perfectionist I wanted the thousand dollar e-commerce site with all the bells and whistles. I’ve learned that you must make the most out of the resources that are at your disposal and build from there. You will never know how the marketplace will respond to your product if you never launch it. Once you get responses from the marketplace, you can begin to make adjustments to ensure continued growth and success.

Photo from May 2014 Photo Stream

3. Secure a Mentor: Nobody knows everything. We cannot achieve success alone. You must develop a team that can help you accomplish your goals. A mentor can be a valuable player of your dream team. Keep them engaged and your company will benefit from their expertise, guidance, and experience.

 Read the rest of the story here.

Zach Rinkins is the Associated Press award-winning host/producer of the Rinkins Report. Find out more at or on Twitter @RinkinsReport